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schneider + partners can help develop design thinking in your team. Key elements may involve:

New approaches to identifying opportunities, with an emphasis on developing close user insights and involvement.

Inputs + inspiration from a diverse breadth of less than obvious sources

A collaborative and inter-disciplinary approach to leverage the full creativity of your team

New approaches to idea generation, prior to funnelling and focussing

Sketching and rapid prototyping, as a means of communication, inspiration and testing of ideas

Change in attitudes and culture, for example towards dealing with risk and 'failures'

Understanding of how (and when) to best use professional designers

Holistic thinking to ensure coherency and beginning-to-end effective delivery and implementation

Traditionally, mainstream and business school education has focused on developing left brain dominance. Whilst this has been good for building strong analytical and deductive skills based on learning from what has happened before, it has also tended to encourage linear, non-creative and risk averse thinking.

What has been missing has been the development of the right brain thinking that is required for creative problem solving. This may involve thinking outside the box, dealing with uncertainty, taking inspiration from a variety of sources, collaborating, questioning, embracing intuition and emotions, constantly innovating, positively rising to the challenge of constraints, communicating in a visual manner, understanding all the senses, and thinking holistically.

Design thinking involves using a balance of both business school and designer skills to engender a creative approach to improving performance in all areas of an organisation - from new product and process development to strategy to organisational design.

Underlying much of what we do is the aim to nurture designer type thinking in an organisation - i.e. encouraging individuals and teams of all kinds and at all levels to complement their existing skills by also thinking and working like designers.

Why is this so important?

Because traditional management skills and training has left many organisations ill-equipped to deal with the uncertainties and dynamism of the markets that they presently face.

More than ever companies are finding that to survive they need to be constantly creative and innovative in identifying opportunities, creating solutions and effectively delivering them.



DESIGN THINKING

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